We're changing how mobile SEO gets taught
Built by developers who spent years figuring out what actually works on mobile search
Started because we needed it ourselves
Back in 2022, our team was rebuilding a retail site for mobile. We'd followed every SEO checklist we could find, but the mobile rankings weren't moving. Every guide was either too generic or assumed desktop practices would just translate to mobile. They don't.
After months of testing, tracking, and comparing what actually moved the needle versus what just sounded good, we compiled what worked. That collection became our internal training material. Then colleagues at other companies started asking for it. That's how this started.
We don't oversell what mobile SEO can do. It won't magically fix a slow site or bad content. But if you're trying to figure out why your mobile rankings lag behind desktop, or how Core Web Vitals actually affect your mobile visibility, we've tested most of the variables. We share the specifics, not just the theory.
Our webinars focus on implementation details that documentation often skips. Things like how viewport settings interact with rendering priorities, or why your mobile click-through rate might be tanking even with good rankings. We walk through real examples, show the testing process, and explain why certain patterns work better than others on mobile devices.
Where we are now
How we structure the learning
Real device testing
We test on actual phones and tablets with different connection speeds. Emulators miss issues that real devices catch. You see the exact testing setup we use and how to replicate it without expensive tools.
Ranking factor breakdown
Mobile search weighs factors differently than desktop. We go through which elements matter most for mobile rankings based on controlled tests across multiple niches, with data showing what changed when we modified specific variables.
Technical implementation
We show the code and configuration changes that improved mobile performance. This includes responsive design patterns that work better for crawlers, lazy loading implementations that don't hurt indexing, and structured data adjustments for mobile.
Core Web Vitals focus
Fixing CWV scores on mobile requires different approaches than desktop. We demonstrate specific techniques for improving LCP, FID, and CLS on mobile devices, with before-and-after metrics from real projects.
Content adaptation
Mobile users scan differently. We explain how to structure content for mobile without creating separate versions, including heading hierarchy that works on small screens and content organization that maintains ranking while improving usability.
Ongoing testing cycles
Search algorithms change constantly. We share our testing methodology so you can validate mobile SEO practices as they evolve. You learn how to set up reliable tests rather than relying on secondhand advice.
Led by someone who's debugged this repeatedly
Our lead instructor has spent the last eight years optimizing mobile search performance
Sienna Kowalski
Started as a frontend developer working on responsive sites in 2017. Kept running into situations where perfectly functional mobile sites weren't ranking well. That gap between technical implementation and search performance became her focus.
She's audited over two hundred mobile sites, identifying patterns in what Google's mobile crawler actually prioritizes versus what gets recommended in generic SEO advice. Her testing process involves comparing ranking changes against specific mobile optimizations to isolate what actually drives results.
Her webinars break down technical concepts into practical steps. She uses live examples, shows actual search console data, and explains the reasoning behind mobile optimization decisions. The focus stays on implementation details that developers can actually use.
What you can expect from our webinars
We focus on practical mobile SEO implementation. Each session covers specific technical topics with examples from real projects. You get access to testing methodologies, code samples, and data analysis approaches we use internally.
Sessions run live with time for questions. We work through actual mobile SEO problems participants bring, demonstrating diagnostic approaches and solution patterns. The goal is helping you build skills for ongoing mobile optimization, not just fixing one-time issues.
- Technical breakdowns of mobile ranking factors with testing evidence
- Step-by-step mobile performance optimization for search crawlers
- Real project examples showing what changed and what results followed
- Access to testing templates and diagnostic tools we've developed
- Follow-up resources for implementing covered techniques on your projects